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The brand who took over the reigns at Liverpool this summer have only been in the football boot market for a couple of month, but they¡¯ve already released enough viral stunts, shown off enough boots and announced enough player and team signings to feel like an old hand.... |
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The Nike Swoosh is picked out in crisp White, too ¨C with the larger branding on the toe offset by a smaller Swoosh on the instep.2 | Nike Magista Obra (Volt/Metallic Gold/Black/Hyper Punch) - When you back a boot to the high heavens and back, you¡¯re going to shift a few pairs. That¡¯s exactly what Nike did with a marketing campaign to dwarf all others. A completely new boot with radical technology and a high price-point meant that Nike really had to sell this boot. After a monster launch campaign, the boots were available to pre-order from April, giving Nike extra time to convince us that they really were a 'game-changing innovation'. It did the trick, and even though only a handful of players wore them in Brazil, they finished the World Cup as the second best selling boot. Oh and they also notched the winner in the final. We bet that didn¡¯t do the sales any harm....
adidas Predator SL ¨C Black / WarningMissed out on the pre-orders An extremely limited number of Nike GS boots have been produced and only 2,012 pairs went on sale worldwide. The last few boots remain for sale, and they are going to hit retail in the UK on Thursday 16th August. Retailing at ¡ê250, the Nike GS will be available on a first come first served basis from Nike Town London and the Nike Football Store in Manchester...
Durability ¨C 4/5Nike launched the Mercurial silo in 1998, forever changing the look and feel of performance football boots....
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